Terms for using Forma

Who these terms are with

These terms are between you and Forma Pose Ltd, company number 17392462, a company incorporated in England and Wales whose registered office is 23 Albert Embankment, London, United Kingdom, SE1 7GG. Forma’s service contact remains 10 York Road, London SE1 7ND, United Kingdom. Forma is intended for UK residents aged 18 or over.

Eligibility and accounts

You must be at least 18, live in the United Kingdom and be legally able to enter these terms. Provide accurate account information, keep your sign-in methods secure and tell us promptly about suspected unauthorised access. Google and Apple authenticate their own credentials; Forma never receives those passwords. Email accounts use a salted password verifier and inbox confirmation. You are responsible for activity through your account unless caused by Forma’s breach of duty, and must not share access in a way that defeats account, entitlement or security controls.

The service and changes

Forma provides camera-derived information about visible posture patterns, encrypted local history, reminders and eligible AI-generated reports. We may add, remove or change features, quotas, models, integrations and supported platforms as the service develops, including to improve Forma, respond to security or legal requirements, control cost or retire a third-party dependency. We will give reasonable notice before a change materially reduces a paid feature where practicable and explain any cancellation or refund rights required by law.

AI-generated reports

Cloud reports are part of the eligible Forma service. Forma sends Runware a fixed, minimised set of derived posture and quality signals; it does not send camera images, video, audio, names, email addresses, account identifiers or free-text prompts. Reports are automated, may be incomplete or wrong, and must not be treated as diagnosis or medical advice. Report unsafe or inappropriate content in the app or email eric@formapose.com. The exact transfer is described in the privacy policy.

Health and safety boundary

Forma is intended solely as a general wellbeing and workday-awareness service that describes sampled, camera-visible alignment and workday patterns. It is not intended for diagnosis, prognosis, treatment, clinical monitoring, emergency use or medical decision-making and is not a substitute for professional advice. Seek qualified advice for pain, symptoms or health concerns.

Third-party and AI services

Forma relies on operating systems, app stores, identity providers, hosting providers and AI services that have their own terms and availability. We are responsible for selecting and integrating them with reasonable care, but do not control an independent provider’s service. AI-generated reports are probabilistic, may be incomplete or wrong and are supplied for general wellbeing information only. You remain responsible for deciding whether and how to act on them.

Acceptable use

Do not misuse the website or app; break the law or another person’s rights; upload malicious or unlawful material; disrupt, overload or damage the service; evade quotas or payment controls; access another person’s account; scrape or systematically extract the service; use Forma to build or train a competing product from protected service content; probe infrastructure without written permission; or reverse engineer security controls except where applicable law expressly permits it. You must not use Forma for clinical, emergency, employment, insurance or other high-impact decisions.

Plans, payment and cancellation

Any price, renewal period and included features are shown before purchase. Billing is handled by the stated platform or payment provider. You can cancel renewal through that provider. Nothing in these terms removes rights or remedies that UK consumer law gives you, including rights relating to digital content and services.

Forma intellectual property

The Forma name, software, models, scoring and reporting methods, branding, website, documentation and service content belong to Forma Pose Ltd or its licensors. These terms give you a personal, limited, revocable, non-exclusive and non-transferable licence to use Forma for its intended purpose while your account and applicable plan remain active. They do not transfer any Forma intellectual property to you.

Your information and feedback

You keep any rights you have in information or recordings you provide. You give Forma and its processors the limited rights needed to host, copy, analyse and otherwise process them to provide, secure and operate the service as described in the Privacy Policy and any separate consent. If you voluntarily provide non-confidential ideas, suggestions or feedback, you permit Forma to use, adapt and commercialise them worldwide, permanently and without payment or restriction. Forma owns the service, methods and improvements it develops. Genuinely anonymised information that no longer relates to an identifiable person may be used to operate, evaluate, improve and commercialise Forma.

Suspension and ending the service

You may stop using Forma at any time. We may proportionately restrict or suspend a feature or account to address security, safety, legal requirements, suspected fraud, non-payment, material or repeated breach, harm to another person, technical risk or service integrity. We may end an account or discontinue Forma with reasonable notice where practicable, but may act immediately where delay would create material risk or be unlawful. Any mandatory refund or continuing access right remains available. Settings provides account deletion as described in the Privacy Policy; you remain responsible for cancelling a paid renewal with the billing provider.

Availability and responsibility

We provide Forma with reasonable care and skill but do not promise uninterrupted availability or that an automated measurement or report will be error-free. We are responsible for foreseeable loss caused by our breach of these terms. We are not responsible for loss caused by events outside our reasonable control, your failure to follow clear instructions, incompatible or compromised equipment, or an independent service we selected and integrated with reasonable care.

Forma is supplied for personal use. We are not responsible for loss of profit, revenue, business, opportunity, anticipated savings, goodwill or business interruption. For liability that may lawfully be limited, Forma’s total liability arising from or relating to the service and these terms is limited to the greater of £100 and the fees you paid for Forma in the 12 months before the event giving rise to the claim.

Transfer of these terms

Forma may transfer these terms, accounts and related rights and obligations to an affiliated company, incorporated successor, purchaser or other successor to the Forma business. We will notify you and ensure that the transfer does not reduce protections that cannot lawfully be reduced. You may transfer your rights only with our written agreement, except where applicable law provides otherwise.

Changes to these terms

We may update these terms for new features, changes in law, security, provider requirements, business restructuring or service development. Material changes are presented before they apply to continued account use. If you do not agree, you may stop using Forma and close your account before the change takes effect.

General

If a court finds part of these terms unenforceable, the remaining terms continue. A delay in enforcing a term is not a waiver. These terms form the general agreement for the product service; the Privacy Policy describes processing, and optional Research is governed separately. Nothing excludes responsibility for fraudulent statements.

Law and contact

English law applies, without depriving you of mandatory protection that applies where you live. Courts in England and Wales have jurisdiction, but a UK consumer may use the courts where they live where mandatory law permits. Contact eric@formapose.com or write to the service address above.