Terms for using Forma

Who these terms are with

These terms are between you and Forma Pose Ltd, company number 17392462, a company incorporated in England and Wales whose registered office is 23 Albert Embankment, London, United Kingdom, SE1 7GG. Forma’s service contact remains 10 York Road, London SE1 7ND, United Kingdom. Forma is intended for United Kingdom residents aged 18 or over, and for United States residents who are 18 or over or have reached the age of majority in their state.

Eligibility and accounts

You must be at least 18, or the age of majority in your state if you live in the United States, live in the United Kingdom or the United States and be legally able to enter these terms. Provide accurate account information, keep your sign-in methods secure and tell us promptly about suspected unauthorised access. Google and Apple authenticate their own credentials; Forma never receives those passwords. Email accounts use a salted password verifier and inbox confirmation. You are responsible for activity through your account unless caused by Forma’s breach of duty, and must not share access in a way that defeats account, entitlement or security controls.

The service and changes

Forma provides camera-derived information about visible posture patterns through a bounded seven-day browser experience and a fuller desktop application with encrypted local history, reminders and reports generated on your device. Forma Web requires a Forma account, but protects its derived posture results in one browser profile and does not upload camera images, video, raw landmarks or derived results. Its account gate does not provide cross-device posture continuity or recovery after browser data is cleared, and it cannot promise background reminders. We may add, remove or change features, quotas, models, integrations and supported platforms as the service develops, including to improve Forma, respond to security or legal requirements, control cost or retire a third-party dependency. We will give reasonable notice before a change materially reduces a paid feature where practicable and explain any cancellation or refund rights required by law.

On-device reports

Forma generates reports on your device using versioned rules and prewritten guidance. Report generation does not send report data to an AI provider. External report generation is retired; older desktop releases must update to generate reports locally. Previously generated cloud reports keep their existing retention and deletion protections as described in the privacy policy. Reports are automated, may be incomplete or wrong, and must not be treated as diagnosis or medical advice. Report unsafe or inappropriate content in the app or email eric@formapose.com.

Health and safety boundary

Forma is intended solely as a general wellbeing and workday-awareness service that describes sampled, camera-visible alignment and workday patterns. It is not intended for diagnosis, prognosis, treatment, clinical monitoring, emergency use or medical decision-making and is not a substitute for professional advice. Seek qualified advice for pain, symptoms or health concerns.

Third-party services

Forma relies on operating systems, app stores, identity providers and hosting providers that have their own terms and availability. We are responsible for selecting and integrating them with reasonable care, but do not control an independent provider’s service. Automated measurements and reports may be incomplete or wrong and are supplied for general wellbeing information only. You remain responsible for deciding whether and how to act on them.

Acceptable use

Do not misuse the website or app; break the law or another person’s rights; upload malicious or unlawful material; disrupt, overload or damage the service; evade quotas or payment controls; access another person’s account; scrape or systematically extract the service; use Forma to build or train a competing product from protected service content; probe infrastructure without written permission; or reverse engineer security controls except where applicable law expressly permits it. You must not use Forma for clinical, emergency, employment, insurance or other high-impact decisions.

Plans, payment and cancellation

Any price, renewal period and included features are shown before purchase. Billing is handled by the stated platform or payment provider. You can cancel renewal through that provider. Nothing in these terms removes rights or remedies that UK consumer law gives you, including rights relating to digital content and services.

Forma intellectual property

The Forma name, software, models, scoring and reporting methods, branding, website, documentation and service content belong to Forma Pose Ltd or its licensors. These terms give you a personal, limited, revocable, non-exclusive and non-transferable licence to use the available browser check-in for its intended purpose and account features while your account and applicable plan remain active. They do not transfer any Forma intellectual property to you.

Your information and feedback

You keep any rights you have in information or recordings you provide. You give Forma and its processors the limited rights needed to host, copy, analyse and otherwise process them to provide, secure and operate the service as described in the Privacy Policy and any separate consent. If you voluntarily provide non-confidential ideas, suggestions or feedback, you permit Forma to use, adapt and commercialise them worldwide, permanently and without payment or restriction. Forma owns the service, methods and improvements it develops. Genuinely anonymised information that no longer relates to an identifiable person may be used to operate, evaluate, improve and commercialise Forma.

Suspension and ending the service

You may stop using Forma at any time. We may proportionately restrict or suspend a feature or account to address security, safety, legal requirements, suspected fraud, non-payment, material or repeated breach, harm to another person, technical risk or service integrity. We may end an account or discontinue Forma with reasonable notice where practicable, but may act immediately where delay would create material risk or be unlawful. Any mandatory refund or continuing access right remains available. Settings provides account deletion as described in the Privacy Policy; you remain responsible for cancelling a paid renewal with the billing provider.

Availability and responsibility

We provide Forma with reasonable care and skill but do not promise uninterrupted availability or that an automated measurement or report will be error-free. We are responsible for foreseeable loss caused by our breach of these terms. We are not responsible for loss caused by events outside our reasonable control, your failure to follow clear instructions, incompatible or compromised equipment, or an independent service we selected and integrated with reasonable care.

Forma is supplied for personal use. We are not responsible for loss of profit, revenue, business, opportunity, anticipated savings, goodwill or business interruption. For liability that may lawfully be limited, Forma’s total liability arising from or relating to the service and these terms is limited to the greater of £100 and the fees you paid for Forma in the 12 months before the event giving rise to the claim.

Transfer of these terms

Forma may transfer these terms, accounts and related rights and obligations to an affiliated company, incorporated successor, purchaser or other successor to the Forma business. We will notify you and ensure that the transfer does not reduce protections that cannot lawfully be reduced. You may transfer your rights only with our written agreement, except where applicable law provides otherwise.

Changes to these terms

We may update these terms for new features, changes in law, security, provider requirements, business restructuring or service development. Material changes are presented before they apply to continued account use. If you do not agree, you may stop using Forma and close your account before the change takes effect.

General

If a court finds part of these terms unenforceable, the remaining terms continue. A delay in enforcing a term is not a waiver. These terms form the general agreement for the product service; the Privacy Policy describes processing, and the Forma Research programme and hosted research studies are governed separately. Nothing excludes responsibility for fraudulent statements.

Law and contact

English law applies, without depriving you of mandatory protection that applies where you live. Courts in England and Wales have jurisdiction, but a UK consumer may use the courts where they live where mandatory law permits. Contact eric@formapose.com or write to the service address above.

Additional terms for United States residents

This section applies only if you are a resident of the United States. It adds to the rest of these terms and, for United States residents, it prevails over any conflicting general term above. If you are a United Kingdom resident, this section does not apply to you and the rest of these terms continue to apply unchanged. If you are a United States resident who does not agree to this section, do not use Forma.

(a) Agreement to arbitrate

You and Forma Pose Ltd agree that any dispute, claim or controversy arising out of or relating to these terms, the Forma service or the relationship between us (a “Dispute”) will be resolved by final, individual, binding arbitration under the Federal Arbitration Act, 9 U.S.C. §§ 1–16, and not in court and not by a jury. The arbitration will be administered by the American Arbitration Association (“AAA”) under its Consumer Arbitration Rules, or, if the AAA declines to administer the arbitration, by JAMS under its Streamlined Arbitration Rules and Procedures. The hearing will take place in the county where you live, or by video or telephone, at your choice, unless we both agree otherwise. Forma will pay the filing and administrative fees required of it under the applicable rules and, to the extent those rules ask a consumer to contribute a fee, Forma will pay any amount beyond the consumer’s share that the rules require of Forma. The arbitrator may award you the same individual relief a court could award, and may award fees and costs as the applicable rules allow.

Only an arbitrator, and not a court, will decide all questions about the scope, interpretation, enforceability and arbitrability of this arbitration agreement (a “delegation clause”), except that only a court will decide whether the class-action and representative-action waiver in (b) is valid and enforceable. You and Forma each keep the right to bring an individual claim in small-claims court if it qualifies, and either party may ask a court for an injunction or other equitable relief to prevent or stop the misuse, infringement or misappropriation of intellectual property or a breach of security controls.

Before either party begins arbitration or a court action (other than a qualifying small-claims action or a request for the equitable relief above), the party raising the Dispute must send the other a written notice describing the claim and the relief sought. Send notices to Forma at 23 Albert Embankment, London, United Kingdom, SE1 7GG, or 10 York Road, London SE1 7ND, United Kingdom, or by email to eric@formapose.com. The parties will then try in good faith to resolve the Dispute for 60 days. Any limitation period that applies to the Dispute is suspended while that 60-day period runs, and this arbitration agreement is the exclusive forum for any Dispute not resolved by that process.

(b) Class action, representative action and jury trial waiver

YOU AND FORMA AGREE THAT EACH MAY BRING CLAIMS AGAINST THE OTHER ONLY IN AN INDIVIDUAL CAPACITY, AND NOT AS A PLAINTIFF OR CLASS MEMBER IN ANY PURPORTED CLASS, COLLECTIVE OR REPRESENTATIVE PROCEEDING. The arbitrator may not consolidate more than one person’s claims and may not preside over any form of class, collective or representative proceeding. TO THE FULLEST EXTENT PERMITTED BY LAW, YOU AND FORMA WAIVE ANY RIGHT TO A TRIAL BY JURY IN ANY DISPUTE THAT IS HEARD IN COURT. IF THIS SECTION IS FOUND UNENFORCEABLE, THE JURY-TRIAL WAIVER IN THIS PARAGRAPH APPLIES TO THE FULLEST EXTENT PERMITTED IN ANY COURT PROCEEDING.

(c) Mass arbitration

If 25 or more similar arbitration demands are submitted against Forma by the same counsel or by coordinated counsel, or are otherwise coordinated, then you and Forma agree to this staged process. On receipt of the demands, each side will select 5 demands, so that 10 demands in total proceed as the initial bellwether cases: the demanding parties, through their counsel, select 5 and Forma selects 5. The remaining demands will be stayed and not filed or administered until the bellwethers and any global mediation conclude. The parties will jointly select an arbitrator or venue for the bellwethers and will participate in a global mediation of all remaining demands after the bellwether hearings. If the disputes are not resolved after the bellwethers and mediation, the remaining demands will proceed in sequential batches of 50, with each batch resolved before the next begins. Any limitation period that applies to a stayed demand is suspended from the date the demand is received until the demand proceeds. An arbitrator’s award in a bellwether case applies only to that case and has no preclusive effect on any other demand.

(d) 30-day right to opt out of arbitration

You may opt out of the arbitration agreement in (a) and the waivers in (b) by sending written notice within 30 days after the date you first accept these terms. Send the notice by email to eric@formapose.com with the subject “Forma US arbitration opt-out”, or by post to Forma Pose Ltd at 23 Albert Embankment, London, United Kingdom, SE1 7GG. The notice must state your full name and the email address on your Forma account, and must clearly say that you are opting out of arbitration. If you opt out, you and Forma will resolve Disputes in court as described in (f), and every other part of these terms continues to apply.

(e) If the class waiver is found unenforceable

If a court or arbitrator finds that the class-action or representative-action waiver in (b) is unenforceable as to a particular claim, then that claim will proceed in court, not in arbitration, and is severed from the arbitration agreement solely as to that claim. Forma and you agree that no claim will proceed as a class, collective or representative arbitration, and that no arbitration will be consolidated with any other person’s arbitration without Forma’s written agreement.

(f) Governing law and venue

The Federal Arbitration Act governs the arbitration agreement and waivers in this section. Otherwise, and to the fullest extent permitted by law, these terms and any Dispute are governed by the laws of the State of Delaware, without regard to its conflict-of-laws rules, except where the mandatory law of the state where you live applies. Except for claims that go to arbitration or to a qualifying small-claims court, you and Forma agree that the state and federal courts located in Delaware have exclusive jurisdiction and venue over any Dispute, and each party consents to their personal jurisdiction, except that either party may bring a qualifying small-claims action in the county where the defendant resides if that claim qualifies.

(g) One-year limitation on claims

To the extent permitted by applicable law, any claim arising out of or relating to these terms or the Forma service must be brought within one year after the claim first arises, or it is permanently barred. This one-year period does not apply where a shorter period is required by law or where a longer period cannot lawfully be limited.

(h) Disclaimer of warranties

TO THE FULLEST EXTENT PERMITTED BY LAW, FORMA AND THE SERVICE ARE PROVIDED “AS IS” AND “AS AVAILABLE”, WITH ALL FAULTS AND WITHOUT WARRANTY OF ANY KIND. FORMA DISCLAIMS ALL EXPRESS AND IMPLIED WARRANTIES, INCLUDING ANY IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, QUIET ENJOYMENT AND NON-INFRINGEMENT, AND ANY WARRANTY THAT THE SERVICE WILL BE UNINTERRUPTED, SECURE, ACCURATE OR ERROR-FREE. NO ADVICE OR INFORMATION GIVEN BY FORMA CREATES ANY WARRANTY NOT STATED IN THESE TERMS.

Forma describes sampled, camera-visible posture patterns for general wellbeing and workday awareness. It is not medical advice, is not a medical device, is not intended for diagnosis, treatment, clinical monitoring, emergencies or other medical decision-making, and is not a substitute for a qualified clinician. Do not use Forma in an emergency; call emergency services instead. If you have pain, symptoms or a health concern, consult a qualified healthcare professional. Movement, exercise and posture adjustments you choose to make are at your own risk, and you are responsible for using them sensibly and stopping if anything is uncomfortable or unsafe.

(i) Limitation of liability

TO THE FULLEST EXTENT PERMITTED BY LAW, NEITHER FORMA NOR YOU WILL BE LIABLE FOR INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, EXEMPLARY OR PUNITIVE DAMAGES, OR FOR LOST PROFITS, REVENUE, BUSINESS, GOODWILL, OPPORTUNITY, ANTICIPATED SAVINGS OR DATA, ARISING OUT OF OR RELATING TO THESE TERMS OR THE SERVICE, EVEN IF ADVISED OF THE POSSIBILITY. TO THE FULLEST EXTENT PERMITTED BY LAW, FORMA’S TOTAL AGGREGATE LIABILITY ARISING OUT OF OR RELATING TO THESE TERMS AND THE SERVICE WILL NOT EXCEED THE GREATER OF (I) THE TOTAL FEES YOU PAID FORMA IN THE 12 MONTHS BEFORE THE EVENT GIVING RISE TO THE CLAIM AND (II) ONE HUNDRED UNITED STATES DOLLARS (US$100).

Nothing in this section limits liability that cannot lawfully be limited or excluded, including liability for the parties’ fraud or willful misconduct. Some states do not allow the exclusion or limitation of certain damages or of implied warranties, so each limitation and exclusion above applies only to the fullest extent permitted by the law of your state, and the remaining parts continue to apply.

(j) Your indemnity

To the extent permitted by law, you will indemnify, defend and hold harmless Forma Pose Ltd and its officers, directors, employees and agents from and against third-party claims, losses, liabilities, damages, fines, costs and reasonable legal fees arising from your misuse of the service, your breach of these terms, or your violation of any law or the rights of another person. This obligation does not apply to the extent the claim results from Forma’s own breach, negligence or wilful misconduct.

(k) Electronic communications, changes and other provisions

Electronic communications consent. You agree to receive these terms, notices and other communications from Forma electronically, including by email to the address on your account and by notice in the service or on the Forma website. Electronic notices satisfy any legal requirement that we communicate in writing. Keep your account email current so you receive them.

Changes to these terms. We may update these terms and will give notice of material changes before they take effect. A material change to the arbitration agreement in (a) or the waivers in (b) will not apply retroactively to a Dispute that arose before the change, and we will give you at least 30 days’ notice of such a change, including a further opportunity to opt out. Continued use of Forma after the effective date means you accept the updated terms.

Survival. Provisions that by their nature should survive the end of these terms, including this section, intellectual-property terms, and limitations of liability, continue to apply after your account ends.

Severability and no waiver. If part of these terms is found unenforceable, that part is limited or removed to the minimum extent necessary and the remaining terms continue in effect. A failure or delay in enforcing a term is not a waiver of it.

Entire agreement. These terms, the Privacy Policy, the Consumer Health Data Privacy Policy, the Research notices and any plan or purchase terms shown to you are the entire agreement between you and Forma about the service and replace any earlier understanding on that subject.

Assignment. Forma may assign or transfer these terms, accounts and related rights and obligations to an affiliate or successor, with notice to you where required. You may not assign your rights or obligations under these terms without Forma’s prior written consent, except where applicable law provides otherwise.

Force majeure. Neither party is responsible for delay or failure caused by events beyond its reasonable control, including natural events, war, civil unrest, epidemics, labour disputes, government action, network or power failure, or failures of providers and platforms outside the party’s reasonable control.

California notice. If you are a California resident, the Complaint Assistance Unit of the Division of Consumer Services of the California Department of Consumer Affairs may be contacted in writing at 1625 North Market Blvd., Suite N 112, Sacramento, CA 95834, or by telephone at (800) 952-5210 or (916) 445-1254.

Other state protections. Nothing in these terms limits any right or remedy you have under a law that cannot be waived or varied by agreement. If a term is unenforceable in your state, it will not apply to you, but the rest of these terms will continue to apply.